Google Ads API v22 adds targetless bidding for App campaigns: Google releases API v22 on October 15 with new bidding goals for app campaigns, generative AI asset creation, and expanded automation for Demand Gen campaigns. https://ppc.land/google-ads-api-v22-adds-targetless-bidding-for-app-campaigns/ #GoogleAds #APIV22 #AppCampaigns #BiddingStrategy #DigitalMarketing

Google quietly adds seasonality adjustments for App campaigns: Google expands Smart Bidding tools to mobile marketers through beta release of seasonality adjustments, enabling predictive optimization https://ppc.land/google-quietly-adds-seasonality-adjustments-for-app-campaigns/ #Google #AppCampaigns #SmartBidding #DigitalMarketing #PPC

Google launches enhanced measurement tools for iOS app campaigns: Google announces three iOS app campaign updates on August 14, including Target ROAS bidding and expanded on-device measurement capabilities. https://ppc.land/google-launches-enhanced-measurement-tools-for-ios-app-campaigns/ #Google #iOSApps #AppCampaigns #DigitalMarketing #ROAS