The Vocabulary Problem

How Organisational Language Sabotages Clear Thinking

Update It's been more than 10 years since I posted a vocabulary for software development and the Antimatter Principle. I guess it's time for an update.

The Problem with Words

The words we use to talk about work aren't neutral. They smuggle in assumptions about human nature, power, and how organisations should function—assumptions that often lead us astray.

https://flowchainsensei.wordpress.com/2025/06/21/the-vocabulary-problem/

#AntimatterPrinciple #vocabulary

The Vocabulary Problem

The Vocabulary Problem How Organisational Language Sabotages Clear Thinking Update It’s been more than 10 years since I posted a vocabulary for software development and the Antimatter Princip…

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Attentiation

Attentiation: the deliberate act of bringing something forth through focused attention and care. This word captures something that exists at the intersection of observation and creation, where sustained caring focus doesn't just notice what's there but actively participates in bringing forth what could be. This concept shares deep resonance with what I've called elsewhere the 'Antimatter Principle'—'attend to folks' needs'.

https://flowchainsensei.wordpress.com/2025/06/16/attentiation/

#AntimatterPrinciple

Attentiation

Attentiation Attentiation: the deliberate act of bringing something forth through focused attention and care. This word captures something that exists at the intersection of observation and creatio…

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We sell things that companies want to buy, not things that they need. And look at all the disasters that consequently ensue.
#AntimatterPrinciple
We sell things that companies want to buy, not things that they need. And look at all the disasters that consequently ensue.
#AntimatterPrinciple
@SnoopJ A.k.a. developers attending to their own needs rather than to others'. #AntimatterPrinciple
@nagasaki45 Attending to their (and your) needs?
#AntimatterPrinciple
More than 10 years now since I first wrote about the #AntimatterPrinciple and how it points to an entirely new and different frame for software development: https://flowchainsensei.wordpress.com/2013/10/14/a-new-frame/
A New Frame

A New Frame For more than half a century, the software industry has been trying to find methods to increase the likelihood of successful software development. From Flowcharting in the 1960s, throug…

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More than 10 years now since I first wrote about the #AntimatterPrinciple and how it points to an entirely new and different frame for software development: https://flowchainsensei.wordpress.com/2013/10/14/a-new-frame/
A New Frame

A New Frame For more than half a century, the software industry has been trying to find methods to increase the likelihood of successful software development. From Flowcharting in the 1960s, throug…

Think Different