Times of India | Amazon pares Fresh as it pushes quick delivery

Bengaluru: Amazon is preparing to scale down its 4-24 hour grocery delivery service, Amazon Fresh, in several major Indian cities as it sharpens focus on its quick commerce offering, AmazonNow, according to a UBS Global Research report. The transition is expected to play out across 10-15 large urban markets where AmazonNow is being expanded, effectively replacing Amazon Fresh in these locations, the report said. The move underscores Amazon’s shift towards faster fulfillment models, as competition intensifies in India’s quick commerce segment dominated by players such as Blinkit, Zepto and Swiggy Instamart.

AmazonNow, currently live in six cities including Bengaluru, Mumbai and Delhi, is being positioned as the company’s primary vehicle for rapid delivery. UBS estimates the service could expand to 10 cities in the near term, covering a large share of quick commerce demand in the country. “We understand AmazonNow's average order value (AOV) is Rs 260-300, while the mature stores (more than 6 months old) have a higher AOV of Rs 320-360, per our checks. The primary reason for low AOV vs Blinkit and Instamart is that AmazonNow is currently operating in FMCG and only recently adding other categories such as electronics, toys etc,” the research note said.

The quick commerce push is being backed by a rapidly expanding dark store network. AmazonNow operates roughly 450 dark stores at present and is adding about two stores a day, with the network expected to scale up significantly over the next year, according to the report. Even as it pivots to faster deliveries in urban centres, Amazon continues to invest in its national logistics backbone. The company currently operates over 20 large warehouses for its broader ecommerce operations and is expected to increase this footprint further by mid-2026 to improve delivery timelines across India. Amazon Fresh, which remains operational in over 100 cities, will continue in markets where quick commerce is yet to be rolled out. However, in cities where AmazonNow is introduced, Fresh is likely to be phased down, reflecting a broader shift from scheduled grocery deliveries to instant fulfilment models. The report is based on channel checks and expert conversations and reflects third-party assessments of Amazon’s strategy rather than company-confirmed plans.

Read more: https://timesofindia.indiatimes.com/business/india-business/amazon-pares-fresh-as-it-pushes-quick-delivery/articleshow/130065412.cms

#amazon #amazonfresh #amazonnow

Amazon is Closing All Amazon Go and Amazon Fresh Physical Stores

https://fed.brid.gy/r/https://cordcuttersnews.com/amazon-is-closing-all-amazon-go-and-amazon-fresh-physical-stores/

Wondering about Amazon Fresh’s Christmas hours? Find out everything you need to know to plan your holiday shopping and grocery trips. Check out our guide for 2025’s holiday schedule! 🎄🛒 #AmazonFresh #ChristmasHours #HolidayShopping #GroceryShopping #Christmas2025

https://marketree.click/amazon-fresh-christmas-hours/?utm_source=mastodon&utm_medium=jetpack_social

Yesterday was insane. So first things first, got to the #gym and did my warm up on the bike and just as I was about to hit the leg press someone jumped on; they weren't quick. But I got that done eventually and then someone jumped on the lat pulldown and was on their fucking phone. Ugh!

Anyway got that done eventually. But then my #watch started playing up. I cleaned the sensors on the back and it kinda came back to normal but it's being more of a stress than an aid, I'm not best pleased.

Then I got a phone call to say that the shopping I ordered from #AmazonFresh and was notified that it was delivered wasn't actually delivered. So I was stressed.

And I had to wait for the stair machine because my gym only has one? Anyway, I eventually knocked that out and started going home in frustration about the shopping thing, only to realise that I forgot to stop the watches gym session. So did that halfway up the hill home.

Anyway, so the whole way home, a 20 minute walk, I'm talking to #Amazon and they're unable to call me for whatever reason. I eventually managed to get them to replace the order and it arrived that same evening. But I'm still annoyed about the missing #shopping as they couldn't deliver my dice chicken breast, which meant I "had" to order takeaway as I didn't defrost any chicken.

There's a chance that one of my neighbours got delivered the shopping, but there's also a chance the first delivery driver just lied. The shopping is mostly just Skyr and chicken breasts to be fair, so it'd all be useless now if found and delivered.

But this brings up an issue with Amazon. In regards to their deliveries, they default to unattended. While that may work in rural #America, in #England, it's just not feasible. It's stupid and there's no way to set that preference. They need to fix that.

Looking for the easiest way to grab Amazon’s $25 Thanksgiving Meal?

Here’s how to order it fast, avoid extra fees, and get a full holiday dinner without the stress.

#Amazon #Thanksgiving2025 #AmazonFresh #Internet #Izoate

https://www.izoate.com/blog/how-to-order-amazon-25-thanksgiving-meal-in-2025-fast-simple-guide/