Here's a wild idea: what if the people who create music actually owned the platform they distribute it on?
Crazy, right?
In a world where streaming giants are owned by investors who've probably never picked up an instrument, we chose to be a cooperative. That means every musician, listener, and business partner has an equal say in how we operate. No billionaire overlords making decisions about your creative future from a boardroom.
Yes, it limits our investment options. Yes, it means we can't just chase profit at any cost. But it also means when we say "artist-first," we can't be bought out or pivot to please shareholders tomorrow. It's literally baked into our business model.
Platform cooperatives put power back where it belongs—in the hands of the people who create and consume the culture. Revenue follows listening, data stays with artists, and community values can't be overridden by someone's quarterly targets.
https://www.packmusic.au/how-it-works#whycooperative
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