Introducing a new series of facsimiles that brings the best of our specimen collection to type fans everywhere. The first titles, devoted to Lucian Bernhard, Roger Excoffon, and Aldo Novarese, provide close-up and comprehensive deep-dives into the world of twentieth-century type through their foundry’s original booklets. Dig into the details with editor Chris Westcott: https://letterformarchive.org/news/inside-the-type-by-series-bernhard-excoffon-and-novarese/?utm_source=Mastodon

#TypeDesign #TypeSpecimens #AldoNovarese #RogerExcoffon #LucianBernhard #Typography #GraphicDesign #Ad

New from Letterform Archive Books! The Type By series: a suite of portfolios with facsimiles of specimens for some of the greatest type design hits of the last century.

Issued here in their original trims and reproduced in full color, the facsimiles preserve the typefaces’ original details in various weights and sizes, as well as their creators’ ingenuity in marketing them in print.

https://letterformarchive.org/shop/?q=collected+specimen+booklets&utm_source=mastodon

#TypeDesign #TypeSpecimens #AldoNovarese #RogerExcoffon #LucianBernhard #Ad

Aldo Novarese, “Eurostile, a Synthetic Expression of Our Times, Pagina, International Magazine of Graphic Design, No. 4, January 1964.

“The square shape with narrow curved angles is a typical architectural expression of our times, much as the round arch was of the Roman period, producing the inscriptional characters, or the ogive arch of the Gothic style, which in its turn produced medieval types.”⁠

#AldoNovarese #Eurostile #TypeDesign #InformationDesign #ModernArchitecture #Architecture