Visa, Mastercard envision #AgenticCommerce benefits
Taking humans out of purchases is likely to multiply transactions and thereby boost fees, chief financial officers of the card networks said.
https://www.paymentsdive.com/news/visa-mastercard-envision-agentic-commerce-benefits/821205/
Can retail media networks survive the shift to #AgenticCommerce?
In a not so distant future, LLMs may become the first stop in the online shopping journey. For Tim Peterson, Digiday executive editor, video and audio, that trend has already started.
https://digiday.com/podcasts/can-retail-media-networks-survive-the-shift-to-agentic-commerce/
Most #GenerativeAI users reject #AI ads and shopping agents alike
46% of US genAI assistant users are resistant to both AI advertising and agentic AI commerce, more than the share open to either format
https://content-na1.emarketer.com/most-genai-users-reject-ai-ads-shopping-agents-alike
Why JPMorgan #Payments has been 'pretty quiet' on agentic commerce
JPMorgan has been in wait-and-see mode on #AgenticCommerce, largely because the bank says there are a number of issues that the technology industry needs to address.
https://www.americanbanker.com/payments/news/inside-jpmorgan-payments-agentic-commerce-strategy