[DECODED] Public office needs trust to thrive

https://fed.brid.gy/r/https://www.rappler.com/voices/newsletters/decoded-public-office-needs-trust-thrive/

The Nerve is Specialty Agency of the Year for PH at the 2025 YouTube Works Awards

https://fed.brid.gy/r/https://www.rappler.com/about/the-nerve-specialty-agency-philippines-youtube-works-awards-2025/

An overview of the advertising industry in Vietnam in 2025
This article provides a complete run-down of the advertising industry in Vietnam, highlighting key sectors, emerging trends, and notable agencies.

Website: https://ondigitals.com/advertising-industry-in-vietnam/
#ondigitals #advertisingindustry #advertising #marketing

There were lots of shocking stories in Sarah Wynn-Williams' "Careless People," an exposé of her time as Facebook's public policy director. One that we haven't seen highlighted much: the company tracked when adolescent girls deleted selfies "so that it can serve a beauty ad to them at that moment," Wynn-Williams says. In 2017, The Australian alleged that Facebook had a pitch deck for advertisers claiming that it could exploit "moments of psychological vulnerability" in its users by targeting terms like "worthless," "insecure," "stressed," "defeated," "anxious," "stupid," "useless," and "like a failure." Here's more from Futurism.

https://flip.it/RB.rEQ

#Advertising #AdvertisingIndustry #Facebook #Meta #Instagram #Technology #Tech #Parenting #Lifestyle #Women

Mother hires Paul Hutchison to develop media offering

Paul Hutchison, the former UK chief executive of Wavemaker, has joined Mother as head of media.

In a new role for the creative agency, Hutchison will be responsible for shaping and leading its approach to media and communications planning, aiming to offer clients “a uniquely differentiated media proposition in the UK market”.

The role has been created in response to client demand for a more integrated approach to advertising.

Katie Mackay-Sinclair, partner at Mother, said: “We’re sure that ‘Hutch’ will bring radical accountability to how we approach media, he has high standards and is primed to bring a bit of media rebelliousness to the UK market – for clients and for creativity, the need has never been greater.”

Hutchison was most recently chief executive of Bohemia, the Australian media arm of M&C Saatchi, and left to return to the UK in October.

Before Bohemia, from 2018 to 2022, he was UK CEO of Wavemaker, where he picked up clients including Nationwide, Eurostar, BMW/Mini and various government departments for the WPP agency. 

Hutchison moved over to Wavemaker when it was formed as a merger between Maxus and MEC, where he was chief operating officer. He was with MEC for more than five years.

Hutchison started his media career at Vizeum, and prior to that was a senior planner at creative agency DLKW.

Hutchison said: “I first met Mother when we worked on Coca-Cola together. Since then I’ve always been a massive fan of their approach of applying creativity to everything. With one of the strongest agency leadership teams anywhere in the world, time and again, they manage to bring something different and relevant to our industry. The opportunity to join the team, and to help to bring the Mother media vision to life in the UK and internationally is one I simply couldn’t resist.”

#Advertising #advertisingClientRelationships #advertisingCreativity #advertisingIndustry #advertisingIndustryTrends #advertisingIndustryTrendsInTheUKMarket #advertisingInnovation #BMWMiniAdvertising #BohemiaMCSaatchi #BohemiaMCSaatchiMediaLeadership #business #clientDemandForIntegratedMedia #CocaColaAdvertisingCampaign #CocaColaAndBMWMiniCampaignsLedByPaulHutchison #communicationsPlanning #creativeAdvertisingStrategies #creativeAgencyLeadership #creativeApproachToMediaPlanningInAdvertising #creativeMediaAgency #digitalMarketing #EurostarMarketing #howMotherSCreativeAgencyApproachTransformsMedia #HutchisonToLeadMediaInnovationAtMother #integratedAdvertisingApproach #integratedAdvertisingStrategyAtMotherAgency #leadershipInCreativeAdvertisingAgenciesMotherAndWavemaker_ #MCSaatchiMedia #marketing #mediaAccountability #mediaAccountabilityAndCreativityUnderHutchisonSLeadership #mediaAgencyLeadership #mediaCareerDevelopment #mediaLeadershipInAdvertising #mediaPlanning #mediaPropositionUK #mediaRebelliousness #mediaVisionUK #MotherAgency #MotherAgencyMediaAndCommunicationsPlanning #MotherUKAdvertising #News #PaulHutchison #PaulHutchisonJoinsMotherAsHeadOfMedia #PaulHutchisonSImpactOnTheUKMediaLandscape #redefiningMediaStrategyInAdvertising #UKAdvertisingLeadershipByPaulHutchison #UKAdvertisingMarket #UKCEOWavemaker #WavemakerMediaCEOPaulHutchison #WavemakerUK

Wer vermutet, dass #Microsoft zu wenig Geld verdient und deswegen #Werbung innerhalb ihres Betriebssystems schalten "muss", irrt gewaltig. Microsoft betreibt mit #Xandr einen riesigen Datenmarktplatz und nutzt seine anderen Produkte als Anzeigenfläche. #Advertising #SurveillanceCapitalism #PeakCapitalism #AdvertisingIndustry #ChokepointCapitalism

https://www.theverge.com/2024/4/24/24138949/microsoft-windows-11-start-menu-ads-recommendations-setting-disable

https://netzpolitik.org/2023/microsofts-datenmarktplatz-xandr-das-sind-650-000-kategorien-in-die-uns-die-online-werbeindustrie-einsortiert/

🟤 The rise of weirdvertising
by Chris Pash at @AdNews
#AdvertisingIndustry #Weirdvertising

https://www.adnews.com.au/news/the-rise-of-weirdvertising/type/yafNews