PPC LandICYMI: Google Ads documents Invalid Activity Credit Report for the first time: Google publishes a help document for the Invalid Activity Credit Report, with adjusted metrics and credited clicks for Search and Performance Max campaigns. https://ppc.land/google-ads-documents-invalid-activity-credit-report-for-the-first-time/ #GoogleAds #InvalidActivity #PPC #DigitalMarketing #AdMetrics
ICYMI: Why major publishers are backing Amazon against Perplexity's AI spoofing: DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale. https://ppc.land/why-major-publishers-are-backing-amazon-against-perplexitys-ai-spoofing/ #Amazon #AI #DigitalMarketing #AdMetrics #PublisherRevenue
AI Daily PostAn OpenAI researcher has left, warning that ad‑driven engagement metrics undermine trust in AI development. The departure highlights growing concerns about profit‑first pressures on LLM research and the need for transparent, community‑driven alternatives. Read more to see why this could reshape the future of generative AI. #OpenAI #LLM #AdMetrics #OpenSourceAI
🔗 https://aidailypost.com/news/openai-researcher-quits-citing-distrust-over-addriven-engagement
Admetrics releases 150-page Black Friday playbook after record 2024 sales: Admetrics announced a comprehensive 150-page Black Friday and Cyber Monday 2025 playbook on October 9, featuring strategies for Meta, Google, and TikTok ads. https://ppc.land/admetrics-releases-150-page-black-friday-playbook-after-record-2024-sales/ #BlackFriday #CyberMonday #Admetrics #DigitalMarketing #Ecommerce
ICYMI: Google announces changes to MRC accredited metrics in July 2025: Platform updates will significantly impact invalid impression counting for advertisers. https://ppc.land/google-announces-changes-to-mrc-accredited-metrics-in-july-2025/ #GoogleUpdates #MRCCertification #DigitalMarketing #AdMetrics #Advertising
ICYMI: Google announces changes to MRC accredited metrics in July 2025: Platform updates will significantly impact invalid impression counting for advertisers. https://ppc.land/google-announces-changes-to-mrc-accredited-metrics-in-july-2025/ #GoogleUpdates #MRCCertification #AdMetrics #DigitalMarketing #AdvertisingNews
HostvixMozilla: Arms race with advertisers may be unwinnable
https://stackdiary.com/mozilla-arms-race-with-advertisers-may-be-unwinnable/
#Mozilla #Firefox #Privacy #Advertising #Tracking #OnlinePrivacy #UserPrivacy #AdTracking #TechNews #DigitalAdvertising #WebBrowser #DataProtection #AdMeasurement #TechControversy #UserData #AdMetrics #BrowserPrivacy #PrivacyFeature #DigitalPrivacy #WebPrivacy #AdTech #TechDebate #PrivacySettings #UserConsent #OnlineTracking #TechUpdates #PrivacyFirst #AdAPI #PrivacyTools #InternetSafety
