ICYMI: Apple expands AdAttributionKit with new tracking features for mobile ads: Apple adds multiple conversion tracking, custom attribution rules, and location data to mobile ad measurement framework. https://ppc.land/apple-expands-adattributionkit-with-new-tracking-features-for-mobile-ads/ #Apple #AdTech #MobileAds #DigitalMarketing #AdAttribution

IAB Tech Lab unveils ADMaP: a privacy-first digital ad attribution protocol: New ADMaP protocol enables secure, privacy-compliant digital ad attribution amid evolving data privacy landscape. https://ppc.land/iab-tech-lab-unveils-admap-a-privacy-first-digital-ad-attribution-protocol-2/?utm_source=dlvr.it&utm_medium=mastodon #DigitalMarketing #PrivacyFirst #AdAttribution #DataPrivacy #IABTechLab