‘Mental Elf’ 5k fun run brings festive cheer to Aberavon Seafront

Festive fun with a serious purpose

The charity event takes place on Sunday 7 December, inviting people of all ages and abilities to walk, jog or run along the seafront.

Organisers say the Mental Elf run combines Christmas fancy dress with the importance of mental health, encouraging participants to don elf outfits, get active and support local services.

The event is part of a nationwide series of more than 50 Mental Elf runs organised by local Mind charities across England and Wales.

Two runners in elf costumes take on the Aberavon Seafront during last year’s Mental Elf 5k, supported by event volunteers and medics.

‘Exercise is a natural stress‑buster’

Will Price, NPT Mind’s Physical Activity Lead, said:

“Running or walking can help us switch off from everyday pressures, relieve stress and give us time to clear our heads. When you exercise, you release ‘feel good’ hormones which can help reduce negative feelings and improve your mood.”

He added that the festive 5k was “a great opportunity to boost your mental and physical health while also raising vital funds to make sure everyone in Neath Port Talbot with a mental health problem gets the support and respect they deserve.”

Participants in elf hats and costumes gather at the starting arch, ready to set off on the Mental Elf 5k along Aberavon Seafront.

Call for sponsors and volunteers

NPT Mind is also appealing for local businesses to sponsor the event and for volunteers to help on the day.

Tickets are available online at npt‑mental‑elf‑2025.raiselysite.com.

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Big Wheel to roll up at Aberavon Seafront

Neath Port Talbot Council say they have come to an agreement with long established, local fairground company Studts Events Ltd to bring the Big Wheel to Aberavon Seafront.

Subject to planning permission, the ride, known as The Big Wheel at Aberavon Seafront, will operate in the summer months up to 2027. It will be accompanied by a series of fun fairs at the seafront run by the same company also in the summer months up to 2027.

Sean Smith, Operations Director at Studts Events, said: “As a local family company we are very grateful and excited for the opportunity to bring another amazing attraction to the Aberavon Seafront alongside our fun fairs.“

The grand opening of the big wheel will take place in the next few months. 

Cllr Cen Phillips, Neath Port Talbot Council’s Cabinet Member for Nature, Tourism and Wellbeing said: “This agreement, if approved by planning, will provide additional attractions at the Aberavon Seafront for local residents and visitors consistent with the ambitions set out in the council’s Aberavon Seafront Masterplan and the Destination Management Plan.”

Those taking a ride on the Big Wheel at Aberavon will enjoy spectacular views across the Bristol Channel and Swansea Bay. The big wheel and fun fairs will be based on a seafront site near the public toilets and opposite the Aberavon Leisure and Fitness Centre.

(Lead image: Pexels)

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Saunas, hot tubs and beach huts could be headed for Aberavon seafront

Other suggestions contained in an Aberafan Seafront Masterplan approved by members of Neath Port Talbot Council’s Cabinet on Wednesday (5 February) include the expansion of food options and provision of extra parking and changing facilities.

The masterplan was designed by consultants Roberts Limbrick and Chris Jones Regeneration, who were commissioned by Neath Port Talbot Council to create a cohesive strategy and ‘conceptual plan’ for the future direction of the popular seafront.

With the support of the UK Government’s Shared Prosperity Fund, they developed ideas to improve the Aberafan Seafront in terms of uses and spaces.

The document says: “The natural beauty and rugged nature of the seafront here shows endless potential and it is our aim to harness this and create a destination seafront.”

Among the proposals are:

  • The New Naval Club – a destination restaurant and bar overlooking the sea and a new Dunes Park created using boardwalks in the sands. 
  • Scarlet Avenue Car Park – including a new toilet block and accessible route to the beach. 
  • New play spaces, involving integrated ability play, beach huts (rented to beachgoers or used as shops) and play spaces (near the Ocean Way Car Park). Aqua Splash to be rationalised and made more inclusive.
  • An Extensive Wellness Garden (near Remo’s) with hot tubs, plunge pools and mobile saunas. A Linear park (near the Four Winds site), with extensive green spaces retained. A new pump track and skate park (at a point in front of the leisure and fitness centre) with an expansion of existing toilets, a community stage and events area and food trucks.
  • An enhanced area around The Whale Sculpture with natural elements such as logs and boulders creating a playful environment with an opportunity to incorporate diverse planting to create a soft, green space that blends with the coastal landscape. Further to the east there will be new showers, a toilet block and changing areas and active travel links to the ‘small beach’ area and Newbridge Road.

The next steps now include identifying the strategic and local partnerships needed to help co-deliver the proposals, making cost estimates and seeking funding.

Two waves of consultation were carried out regarding the masterplan with, in the first wave, 92% either totally agreeing or agreeing the seafront was ‘a great place to relax’ and 88% agreed or totally agreed it was ‘a great place for everyone’.

In the second wave, 75% of respondents agreed with the goals of the masterplan including enhancing beach attractions and amenities including food options, accessibility and enhancing the area’s profile.

Cllr Cen Phillips, Neath Port Talbot Council’s Cabinet Member for Nature, Tourism and Wellbeing said: “The Seafront Masterplan provides a guide for future investment in this most important asset – one of the jewels on the crown for Neath Port Talbot – so it can be enjoyed for generations to come.

“I was particularly pleased by the enthusiasm shown by local residents in giving their views in consultation on this masterplan and we were able to include local opinions in the finished masterplan.

“This is just the start of the journey and we will now begin the process of identifying individual projects and developments on the seafront.”

The Cabinet’s decision was made subject to a three-day call-in period.

(Lead image: Neath Port Talbot Council)

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