This is the principle at work in the US bipartisan #AMERICAAct, which would force Google and Meta to spin off the parts of their ad-tech business that put them in a conflict of interest. Right now, #Googbook represents both publishers *and* advertisers, while operating the marketplace where ad sales take place, and they take 51% out of every ad dollar:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
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This is part two of an ongoing, five-part series. Part one, the introduction, is here. Part three, about banning surveillance ads, is here. Part four, about opening up app stores, is here. Part five, about enshrining "end-to-end" delivery on social media, is here. Download this whole series as a...
Each week since, I've published a specific policy recommendation. The first one was breaking up the #AdTech industry, on the lines suggested by #SenatorMikeLee's #AMERICAAct:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
Next was passing comprehensive privacy law, which would kill off #SurveillanceAds and force a switch to "contextual ads" (ads based on what you're looking at, not who you are):
https://www.eff.org/deeplinks/2023/05/save-news-we-must-ban-surveillance-advertising
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This is part two of an ongoing, five-part series. Part one, the introduction, is here. Part three, about banning surveillance ads, is here. Part four, about opening up app stores, is here. Part five, about enshrining "end-to-end" delivery on social media, is here. Download this whole series as a...
The #AMERICAAct from #SenatorMikeLee would force ad giants to divest themselves of business units that create conflicts of interest. It's popular, bipartisan legislation - and I *do* mean bipartisan; its backers include #ElizabethWarren and #TedCruz! I wrote about the AMERICA Act and the role it will play in saving news from tech for @eff's Deeplinks Blog last week:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
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This is part two of an ongoing, five-part series. Part one, the introduction, is here. Part three, about banning surveillance ads, is here. Part four, about opening up app stores, is here. Part five, about enshrining "end-to-end" delivery on social media, is here. Download this whole series as a...
The MAJORITY of every ad-dollar is grabbed by ad-tech players, especially Goog-book, the duopolists who represent buyers AND sellers in marketplaces they own (and rig). The #AMERICAAct will break up ad-tech so news gets its fair share of ad spending.
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
🐦🔗: http://twitter.com/EFF/status/1662224844564340736
[2023/05/26 22:31]
But enforcing those rules would be hard - merely *detecting* cheating would be hard. A simpler - and more effective - approach is to simply *remove* the conflict of interest.
Writing on @eff's Deeplinks blog this week, I explain how the #AMERICAAct - introduced by Senator #MikeLee, with bipartisan cosponsors from #ElizabethWarren to #TedCruz (!) - can do just that:
https://www.eff.org/deeplinks/2023/05/save-news-we-must-shatter-ad-tech
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This is part two of an ongoing, five-part series. Part one, the introduction, is here. Part three, about banning surveillance ads, is here. Part four, about opening up app stores, is here. Part five, about enshrining "end-to-end" delivery on social media, is here. Download this whole series as a...
I. Break up ad-tech: Following the lead of Senator #MikeLee's #AMERICAAct, we must end the ad-tech sector's self-dealing. Ad-tech scoops up 51% of every ad-dollar. That's thanks to the ad-tech companies practice of offering marketplaces in which they represent both advertisers *and* publishers: that's like a game where the referee pays the salaries of the head coaches for *both* teams.
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#Publicité numérique : #Google et #Meta menacés par le #Sénat américain
L' #AMERICAAct vise à contrecarrer les monopoles publicitaires des géants technologiques.