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AMD now has better brand recognition than Intel — firm rides AI wave to win on Kantar’s BrandZ Most Valuable Brands report | Tom's Hardware

Link📌 Summary:

AMD現在在品牌認知度上已經超過Intel,該公司利用其在人工智慧(AI)方面的進展,在Kantar的BrandZ最有價值品牌報告中獲得了勝利。AMD在BrandZ 2024報告中的排名為第41位,高於Intel、德州儀器和三星等知名大公司。在Business Technology and Services Platforms類別中,AMD在排名中上升了9個位置,其品牌價值為5186萬美元。這個數字反映了公司品牌認可度的價值。它是通過將公司的財務價值(以美元計)乘以品牌貢獻來計算的,品牌貢獻是通過增加其購買量而增加的財務價值的比例。Kantar的BrandZ評估「孤立出消費者心中的品牌力量獨有的價值,只考慮品牌本身」。

Kantar相信AMD的增長在很大程度上是由於其在AI和空間計算等方面的創新能力。Nvidia在這些領域的創新方面年增長了178%。AMD和大多數其他20家Top Risers從這些進展中受益。相比之下,Intel自2023年以來只有增長29%,上升了4個位置,排名48。2023年,Intel還進行了相當大的改造,包括改變標誌和口號,以及捨棄了數十年來都是一個家喻戶曉的品牌,如Pentium和Celeron。

🎯 Key Points:

AMD現在在品牌認知度上超過Intel,在Kantar的BrandZ最有價值品牌報告中排名第41,而Intel排名48。
AMD利用其在AI方面的進展和品牌信息實現了53%的品牌增長。
在BrandZ 2024報告中,AMD在Business Technology and Services Platforms類別中上升了9個位置,其品牌價值為5186萬美元。
AMD的增長得益於其在AI和空間計算等方面的創新能力,Nvidia在這些領域的創新方面年增長了178%。
Intel自2023年以來增長了29%,上升了4個位置,但仍落後於AMD。
2023年,BrandZ的20家Top Risers中,沒有來自科技行業的公司,而是電信、食品和飲料以及奢侈品牌等行業的公司受到了關注。AMD也進入了BrandZ的10大增長者名單,該名單主要由科技或與科技相關的品牌主導。

🔖 Keywords:
#AMD #Intel #Kantar #BrandZ #AI #SpatialComputing #Nvidia #TensorFlow #AIwave #BrandRecognition #MarketShare #Gaming #RTX #TXO

AMD now has better brand recognition than Intel — firm rides AI wave to win on Kantar’s BrandZ Most Valuable Brands report

Intel climbed four spots on the list, but AMD rose nine places.

Tom's Hardware

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RTL Nieuws