FYI: Ad and media firms beat every industry on gen AI ROI, Snowflake data shows: Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds. https://ppc.land/ad-and-media-firms-beat-every-industry-on-gen-ai-roi-snowflake-data-shows/ #Advertising #GenerativeAI #MediaIndustry #AIROI #Snowflake
Ad and media firms beat every industry on gen AI ROI, Snowflake data shows

Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.

PPC Land
Ad and media firms beat every industry on gen AI ROI, Snowflake data shows: Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds. https://ppc.land/ad-and-media-firms-beat-every-industry-on-gen-ai-roi-snowflake-data-shows/ #GenerativeAI #Advertising #MediaIndustry #AIROI #Snowflake
Ad and media firms beat every industry on gen AI ROI, Snowflake data shows

Advertising and media companies report 69% ROI on generative AI - highest of any industry - while 42% already run agentic AI in production, Snowflake research finds.

PPC Land

GenAI shift: Solo tools → team assets.
80% adoption, 35% ROI. Fix? Enterprise platforms w/ governance.

Klarna: 20-30% CSAT lift. Engineering: 50% faster delivery.
6-12mo payback when teams own outcomes.

💬 Enterprise strategy → https://bio.site/dougortiz

#GenAI #AIROI #EnterpriseAI #dougortiz

Beyond Efficiency: Measuring the True ROI of AI Investments in 2026

As AI transitions from pilot to core infrastructure, how do we measure its true value? Discover the 2026 frameworks that quantify AI's impact on agility, innovation, and competitive advantage—beyond simple efficiency gains. #AIROI #DigitalTransformation #BusinessStrategy

https://dunapress.org/efficiency-measuring-the-true-roi-of-ai/

Beyond Efficiency: Measuring the True ROI of AI Investments in 2026 - The Dunasteia News

ROI of AI - Discover the new frameworks for measuring AI ROI in 2026, moving beyond efficiency metrics to quantify strategic value, agility, innovation, and competitive advantage.

The Dunasteia News

LOL, that "95% of GenAI projects fail" stat is a 🤡 show.

A new MIT report (n=153) pushed this by literally deciding productivity gains "don't count."

Wharton's 3rd-year study (n=~800) just contradicted it, showing 74% POSITIVE ROI.

Don't believe the FUD. I broke down the data and debunked the myth.

https://zurl.co/poeQ4

#GenAI #AIRoi #AI #Tech #MythVsFact #FUD

Google achieved a 33× drop in AI query energy use, showcasing savings potential. SMBs should select energy-optimized cloud AI services to lower costs and footprint. #AIROI

https://arstechnica.com/ai/2025/08/google-says-it-dropped-the-energy-cost-of-ai-queries-by-33x-in-one-year/

Google says it dropped the energy cost of AI queries by 33x in one year

The company claims that a text query now burns the equivalent of 9 seconds of TV.

Ars Technica

Invest cautiously amid AI hype. Prioritize small-scale, ROI-driven AI initiatives over capital-heavy bets. #AIROI #HypeRisk #SMB

https://arstechnica.com/information-technology/2025/08/sam-altman-calls-ai-a-bubble-while-seeking-500b-valuation-for-openai/

Is the AI bubble about to pop? Sam Altman is prepared either way.

“Someone will lose a phenomenal amount of money,” says CEO while fundraising at record prices.

Ars Technica

Only 5% of genAI pilots drive real ROI. SMBs should start with back-office automations, partner with adaptive vendors, set clear savings targets, and scale gradually. #AIROI #SMB

https://www.artificialintelligence-news.com/news/gen-ai-makes-no-financial-difference-in-95-of-cases/

Gen AI makes no financial difference in 95% of cases

A report by MIT Labs' NANDA says the majority of AI implementations in the enterprise don't bring financial return, despite massive investment.

AI News

GPT-5 delivers incremental refinements, not game-changing breakthroughs. SMBs should prioritize ROI-focused AI use cases, start small, measure impact, guard against over-hyped features. #AIROI #SMBTech

https://www.technologyreview.com/2025/08/11/1121402/sam-altman-and-the-whale/

Sam Altman and the whale

The most interesting things happening right now in AI aren’t happening in chatbots.

MIT Technology Review

Lab benchmarks often mislead; test LLMs on real workloads or use production-based leaderboards to pick cost-effective, reliable models. #AIROI #Efficiency

https://venturebeat.com/ai/stop-benchmarking-in-the-lab-inclusion-arena-shows-how-llms-perform-in-production/

Stop benchmarking in the lab: Inclusion Arena shows how LLMs perform in production

Researchers from Inclusion AI and Ant Group proposed a new LLM leaderboard that takes its data from real, in-production apps.

VentureBeat